If you have an idea for a new product but haven’t done this before, aren’t sure where to start,
or have a particular obstacle to getting it off the ground, we can help you.

TASTE ACTIVATION

Flavour can be the difference between a million-dollar product and a complete failure.

We understand the mixes of flavourings that work for consumers. If your product isn’t quite hitting the right notes, we’ll help you tweak the 5 tastes of Salt, Sweet, Sour, Bitter, Umami to create an irresistible taste sensation.

By tweaking the mix of the five variants of Salt, Sweet, Sour, Bitter, and Umami, the best supporting blend of 4 makes the dominant one ‘POP’ to create a balanced sensation.

EVOLUTIONARY RE-FORMULATION

When a population’s general health becomes a concern, regulations are put in place on content levels of ingredients such as sugar and salt. We’ve seen this happen with bread, for example. In the United Kingdom 10 years ago, the salt content in bread was higher than it is today. Had the new salt content level been introduced immediately, consumers would have revolted.

Therefore, it took 10 YEARS of evolving the product’s salt content to allow consumers’ taste to adapt over time.

RE-FORMULATION OVER TIME

Whether you need to evolve your product for regulatory reasons or otherwise, we can work with you through the process.

WHERE DO YOU WANT YOUR PRODUCT TO BE?

PRODUCT SHELF-LIFE EXTENSION

Having trouble with your product’s shelf-life?

Concerned that quality drops off before expected?

We use HURDLE TECHNOLOGY with a special focus on a product’s water activity to help extend shelf-life. There is not enough space here to tell you about this exciting aspect of our work so please drop us a line if we have tweaked your interest.

If you would like to contact us regarding any of the above services, please fill out the form below. Alternatively, give us a call. We would love to chat to you!